Marketing Fundamentals (11176.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | Online On-campus Online self-paced |
Bruce, Canberra º¬Ðß²ÝÊÓƵ College, Bruce, ACT St Leonards, NSW |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Level 1 - Undergraduate Introductory Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Throughout the unit, students will explore and investigate marketing strategies and trends that are relevant to marketing practice and the business environment.
Learning outcomes
After successful completion of this unit, students will be able to:1. Analyse domestic and international marketing environments and supply chains;
2. Design appropriate marketing strategies for specific market segments;
3. Evaluate contemporary marketing practices, including ethical and sustainability considerations, and their impact on stakeholders; and
4. Develop a hypothetical marketing plan for a product, service, or business.
Graduate attributes
1. º¬Ðß²ÝÊÓƵ graduates are professional - communicate effectively1. º¬Ðß²ÝÊÓƵ graduates are professional - employ up-to-date and relevant knowledge and skills
1. º¬Ðß²ÝÊÓƵ graduates are professional - take pride in their professional and personal integrity
1. º¬Ðß²ÝÊÓƵ graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. º¬Ðß²ÝÊÓƵ graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - communicate effectively in diverse cultural and social settings
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - make creative use of technology in their learning and professional lives
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - be self-aware
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - evaluate and adopt new technology
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. º¬Ðß²ÝÊÓƵ graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. º¬Ðß²ÝÊÓƵ graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
6357 Introduction to MarketingAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | Online | Dr Irfan Khan |
| 2024 | º¬Ðß²ÝÊÓƵ College, Bruce, ACT | º¬Ðß²ÝÊÓƵ College Trimester 1 | 05 February 2024 | On-campus | Mr Saeed Uz Zaman Khan |
| 2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-campus | Dr Irfan Khan |
| 2024 | St Leonards, NSW | Semester 1 | 05 February 2024 | On-campus | Dr Irfan Khan |
| 2024 | Bruce, Canberra | Winter Term | 27 May 2024 | Online | Dr Irfan Khan |
| 2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | Online | Mr Saeed Uz Zaman Khan |
| 2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | On-campus | Mr Saeed Uz Zaman Khan |
| 2024 | º¬Ðß²ÝÊÓƵ College, Bruce, ACT | º¬Ðß²ÝÊÓƵ College Trimester 3 | 23 September 2024 | On-campus | Mr Saeed Uz Zaman Khan |
| 2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-campus | Dr Irfan Khan |
| 2025 | º¬Ðß²ÝÊÓƵ College, Bruce, ACT | º¬Ðß²ÝÊÓƵ College Trimester 1 | 03 February 2025 | On-campus | Mr Saeed Uz Zaman Khan |
| 2025 | St Leonards, NSW | Semester 1 | 03 February 2025 | On-campus | Dr Irfan Khan |
| 2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | Online self-paced | Dr Irfan Khan |
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Dr Irfan Khan |
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online self-paced | Dr Irfan Khan |
| 2025 | º¬Ðß²ÝÊÓƵ College, Bruce, ACT | º¬Ðß²ÝÊÓƵ College Trimester 3 | 15 September 2025 | On-campus | Mr Saeed Uz Zaman Khan |
Required texts
Prescribed text
Principles of Marketing (8e) By Gary Armstrong, Sara Denize, Michael Volkov, Stewart Adam, Philip Kotler, Swee Hoon Ang, Anita Love, Sean Doherty, Patrick van Esch, ISBN: 9781488626203, Copyright: Pearson 2021
Recommended readings
Solomon, M.R., Sturt, E. W.Marshall, G.W., Marketing: Real People, Real Choices, Global Edition, 9th Edition, Pearson, 2017
Journal articles
1. Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29.
2. Cespedes, F. V., & Piercy, N. F. (1996). Implementing marketing strategy. Journal of Marketing Management, 12(1-3), 135-160.
3. Greenley, G. E. (1989). An understanding of marketing strategy. European Journal of marketing, 23(8), 45-58.
4. Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438.
5. Kwok, L., Tang, Y., & Yu, B. (2020). The 7 Ps marketing mix of home-sharing services: Mining travelers' online reviews on Airbnb. International Journal of Hospitality Management, 90, 102616.
6. Shakouhi, F., Tavakkoli-Moghaddam, R., Baboli, A., & Bozorgi-Amiri, A. (2021). A competitive pharmaceutical supply chain under the marketing mix strategies and product life cycle with a fuzzy stochastic demand. Annals of Operations Research, 1-29.
7. Abedian, M., Amindoust, A., Maddahi, R., & Jouzdani, J. (2021). A game theory approach to selecting marketing-mix strategies. Journal of Advances in Management Research.
8. Dewnarain, S., Ramkissoon, H., & Mavondo, F. (2021). Social customer relationship management: a customer perspective. Journal of Hospitality Marketing & Management, 1-26.
9. Lozada-Contreras, F., Orengo-Serra, K. L., & Sanchez-Jauregui, M. (2021). Adaptive customer relationship management contingency model under disruptive events. Journal of Advances in Management Research.
10. Herman, L. E., Sulhaini, S., & Farida, N. (2021). Electronic customer relationship management and company performance: Exploring the product innovativeness development. Journal of Relationship Marketing, 20(1), 1-19.
Websites
https://business.gov.au/
https://www.rba.gov.au/
https://www.abs.gov.au/
https://www.accc.gov.au/
https://ami.org.au/
Submission of assessment items
Special assessment requirements
Note: Students must obtain at least 50% marks overall to pass this unit.
Students must apply academic integrity in their learning and research activities at º¬Ðß²ÝÊÓƵ. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
º¬Ðß²ÝÊÓƵ students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
º¬Ðß²ÝÊÓƵ uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and º¬Ðß²ÝÊÓƵ (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
You are expected to participate in all classes.
Required IT skills
Basic Word processing, Excel spreadsheet, and PowerPoint skills.
Work placement, internships or practicums
This unit involves online simulation of marketing ativities.
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