Social Media G (9436.2)

Please note these are the 2024 details for this unit
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Social Media G
Available teaching periods Delivery mode Location
View teaching periods On-campus
 Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Science And Technology
Discipline Study level HECS Bands
Academic Program Area - Technology Graduate Level Band 2 2021 (Commenced After 1 Jan 2021)
Band 3 2021 (Commenced Before 1 Jan 2021)
The focus of this unit is to advance knowledge on the social media technologies being used in organisations for business, civic and social purposes. Use of information and communications technologies is essential in supporting networked, dialogic learning, and the addition of emerging digital tools (Twitter, blogs, wikis, Facebook) may enable rapid communication, collaboration and engagement with government, business and society. We will examine critically the tools and their application in different domains. It will equip learners with advanced digital literacy skills to engage online including online strategies, management, risk, and governance issues. Topics may deal with the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement, regardless of the specific tools or social media used. Lastly ethical concerns and changing expectations of using social technologies in organisation will be explored.

This unit is co-taught with unit 9369 Social Media.

Learning outcomes

At the successful completion of this unit students will be able to:
1. Build advanced digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;

2. Critically analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and
3. Acquire an in-depth understanding of frameworks and strategies of digital and online engagement and relationship building for business, government and not-for-profits.


Graduate attributes

1. º¬Ðß²ÝÊÓƵ graduates are professional - communicate effectively
1. º¬Ðß²ÝÊÓƵ graduates are professional - employ up-to-date and relevant knowledge and skills
1. º¬Ðß²ÝÊÓƵ graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. º¬Ðß²ÝÊÓƵ graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - communicate effectively in diverse cultural and social settings
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - make creative use of technology in their learning and professional lives
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - evaluate and adopt new technology
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. º¬Ðß²ÝÊÓƵ graduates are global citizens - think globally about issues in their profession
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. º¬Ðß²ÝÊÓƵ graduates are lifelong learners - be self-aware


Prerequisites

None.

Corequisites

None.

Incompatible units

9369 Social Media.

Equivalent units

None.

Assumed knowledge

IT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2024 Bruce, Canberra Semester 1 05 February 2024 On-campus Dr Blooma John
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

None

 

Submission of assessment items

Extensions & Late submissions

Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of semester. The unit convenor reserves the right to question students on any of their submitted work for moderation and academic integrity purposes, which may result in an adjustment to the marks awarded for a specific task.

Special assessment requirements

All items of assessment must be satisfactorily completed in order to be eligible for a PASS grade. Failure to submit any single piece of assessment will result in failure in the unit. You will not fail if you do not submit one of the quizzes. 

Your overall grade is determined by the sum of your marks for each of your assessment items.  In order to pass this unit, students have to obtain a mark of 50% or greater for the assessment as a whole. Higher grades will be awarded on the basis of the total mark being ≥ 65% for a credit, ≥ 75% for a distinction and ≥ 85% for a high distinction. Section 9 of the º¬Ðß²ÝÊÓƵ Assessment Policy () describes grades and their numerical equivalents. Some scaling of marks and academic judgement may be applied to determine students' final grades - in this process no student will be disadvantaged.

In the case of any assignment that places you in jeopardy of a Fail in the whole unit, appropriate moderation procedures will be used.

The assessment items in this unit are meant to assess your understanding and application of the subject material. You are expected to apply and demonstrate this knowledge in all assessment items.

If there is any doubt with regard to the requirements of any assignment or assessment procedure, the onus for clarifying the issue rests with the student who should contact the lecturer about the matter. Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of the semester.

Referencing requirements:

In all submitted written work, the referencing should comply with the author-date, 'Harvard' referencing style, as outlined in the University Library Citation Guide available at: 

Any work that has not been appropriately referenced, or has not made a reasonable attempt to follow the Harvard referencing style will be returned unmarked for resubmission. In such cases, the maximum mark that will be attainable will be 60% of the marks allocated to that assessment item.

Students must apply academic integrity in their learning and research activities at º¬Ðß²ÝÊÓƵ. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

º¬Ðß²ÝÊÓƵ students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

º¬Ðß²ÝÊÓƵ uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and º¬Ðß²ÝÊÓƵ (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Learner engagement

Activities Due dates Effort (in hours)
Module participation and  reflection 6 hrs x 12 weeks 72
Quiz week 4, 9, 13 30
Online strategy design week 9 and 12 48
Total hours of effort    .  150

Module participation and reflection is based on the weekly task completion. You need to be active in the online discussion during the weeks that have module participation and reflection by actively participating in the online discussion. Materials will be posted in Canvas.

Participation requirements

Your participation in lectures, workshops and tutorial activities will enhance your understanding of the unit content and therefore the quality of your assessment responses. Lack of participation may result in your inability to satisfactorily pass assessment items. 

Required IT skills

Ability to use the Canvas site, the internet, related social media tools and other digital technologies introduced on the course (for which full instruction will be given). 

Work placement, internships or practicums

None

Additional information

Announcements posted to the subject website are deemed to have been made to all students. Students will be required to use their º¬Ðß²ÝÊÓƵ student email account for email communication with the Unit Convenor.

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